Real Estate

Unipen

South Florida real estate team, the Chandra Etienne Group, had reached a point in business where it was time to expand and reposition itself in the industry. The desire of the principal realtor, Chandra Etienne, was to increase agent-attraction and organically gain more qualified sellers.

The Chandra Etienne Group is now… The Core. To accomplish the mission, a complete rebrand including a name change was successfully implemented. A website refresh and social media graphics would also follow with a focus on new messaging strategies.

After the launch of the rebrand, The Core’s team began to scale immediately. The team grew by 60% bringing in new agents in Florida and Georgia. Their seller listing volume grew by 28% from the year prior, which helped to generate an increase in gross income by 67%. As a bonus, the average buyer price point also increased by 38%. As for individual success, Chandra would become the new president-elect for her local realtor board, YPN Network of Miami Association of Realtors. Her leadership also expanded on a state and national level, gaining new executive board positions for the National Association of Realtors. As icing on the cake, The Core is now part of The Village Premier Collection brokerage which has offices in Atlanta, D.C., Seattle, Tampa and now Miami, where Chandra will be the general manager and lead broker of the Florida division.